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(Pi) Patient interaction received two Award of Distinction statuettes in the 15th annual Communicator Awards in 2009. The Communicator Awards are presented by the International Academy of the Visual Arts (IAVA), whose membership includes executives from firms such as Brandweek, Disney, Sotheby's and Yahoo! IAVA judges select winners for an Award of Excellence, the top honor, and an Award of Distinction, recognizing work that exceeds industry standards in quality and achievement. Companies from around the world submit entries.
The winning Communicator entries were the "Got Knee Pain" campaign for Pozen Inc. (Chapel Hill, NC). The design incorporated a matrix of blue squares and photos of outdoor activity which creates a contemporary look with a strong visual message about freedom of motion. "Don't take osteoarthritis sitting down" is the provocative challenge in this campaign, which included a tri-fold brochure, physician letter, eight-page information booklet, poster and Web site.
A spinning top is the dominant theme in the "Dizzy When Standing" campaign, referring to a symptom of Neurogenic Orthostatic Hypotension (NOH), a condition associated with diseases of the nervous system. A key goal for this campaign was to capture attention and establish an empathetic connection, since the clinical trial was for an orphan drug and only a small population of candidates would be eligible for the study. Along with print components, the Web site received high praise from Chelsea Therapeutics (Charlotte, NC) for generating a significant number of prequalified referrals.
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In 2008, (Pi) Patient interaction received two Aster Awards for work produced the previous calendar year. The Aster Awards is a medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation and world. Each year the Aster Awards has an annual contest allowing entries designed, printed and/or distributed the previous year to be scored, judged and recognized for excellence in healthcare marketing and advertising. The Aster Awards is hosted by Creative Images, Inc., an internationally recognized firm that has specialized in strategic healthcare marketing for more than 16 years.
(Pi) Patient interaction — Pompano Beach, FL
Agency: (Pi) Patient interaction — Pompano Beach, FL
Award: Silver
Entry Name: Easy As Pi (trade show booth materials)
Group: Pharmaceutical
Category: Total Advertising Campaigns
Sanofi Pasteur — Swiftwater, PA
Agency: (Pi) Patient interaction — Pompano Beach, FL
Award: Bronze
Entry Name: Ted & Tess Brochure (patient recruitment for pediatric vaccine study)
Group: Pharmaceutical
Category: Brochure Advertising — Full Color