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Targeting With Precision Patient Insights
Developing a strategic site selection and patient recruitment campaign can mean the difference between enrolling on time and facing costly delays.
(Pi) PATIENT INTERACTION® utilizes a proprietary tool to help clinical trial sponsors learn as much as they can about patients who represent the most likely targets for enrolling in a clinical trial. Precision Patient Insights uses more than just geographic and demographic information. It blends lifestyle and behavior patterns (psychographic) to better understand what motivates this specific group, as well as their media preferences for better targeting of print, radio and broadcast advertisements.Clinical trial sponsors need to reach the right prospective patient with the right message at the right time to maximize every dollar invested in patient recruitment. Precision Patient Insights identifies key traits about the prime targets, including any possible geographic concentrations that might exist. The powerful tool behind this step in the process is Claritas PRIZM®NE. More than 30 years of successful applications and continued refinements have made PRIZM the nation's most reliable and accurate lifestyle segmentation system. PRIZM®NE was developed using a massive database of consumer behaviors drawn from primary research from Medstat’s PULSE survey of healthcare behaviors, Claritas’ Market Audit Financial Survey, R.L. Polk New Car Buyers, Mediamark Research, Inc., and Simmons Lifestyle Surveys. This rich behavioral database was blended with household-level data from compiled list sources, 2000 U.S. Census information and Claritas’ proprietary, current-year demographic estimates on every neighborhood in the United States. PRIZM®NE segments can be overlaid on any list containing addresses, such as patients who self-report having the condition being evaluated in the clinical trial — regionally or nationally. We can also enhance site selection and target the most efficient locations for maximum recruitment. From there, Precision Patient Insights delves deeper into the lives of people coping with this condition, looking for similarities that can be applied to the developing picture being created. Profiles that can be examined include: > radio, television, newspaper and magazine habits > frequency and recency of health care treatment > purchase of health-related purchases While certainly not an entirely homogenous group, these individuals will have certain traits in common. By identifying them, we can craft compelling messages, select relevant imagery and get your recruitment message in front of the right audience. This innovative process takes the guesswork out of media strategy and eliminates the need for repetitive “rescue” campaigns. Take advantage of this data-driven analytical tool that zeros in on the prime prospective patients for your clinical trial. Designed to provide highly measurable results, Precision Patient Insights makes patient recruitment more effective and cost-efficient. Click here to learn more about Precision Patient Insights. |