Portfolio
Diabetes Type II
Inhaled Antifungal Medication
Uncomplicated Obesity
Diabetes Type II
Challenge: 350 patients at 70 study sites (some in geographic clusters) needed in three months.
Situation: Phase 2 – rescue; added pressure because of approaching compound expiration date.
Strategies: Advocacy and site optimization, newspaper advertising and radio spots in cluster areas, plus posters, brochures, and thank-you cards.
Results: 350 patients randomized in three months.
Brochure Retention Radio
Inhaled Antifungal Medication
Challenge: 35 patients needed at one study site.
Situation: Healthy volunteers – Phase 1; challenging protocol and site lagging in enrollment.
Strategies: Targeted, local college outreach and radio spots, plus brochures, posters, thank-you and reminder cards.
Results: Site retained existing seven patients and enrolled remaining 28 needed several weeks ahead of scheduled end date.
Brochure Retention Radio
Uncomplicated Obesity
Challenge: 8 sites, 306 patients (Phase II).
Situation: Phase II – rescue; also Phase III. Sponsor encountered resistance from several sites to use targeted recruitment campaign; enrollment fell behind and under-performers needed rescue effort.
Strategies: Created strong study brand so patients felt part of a community; recruitment and retention items customized with site contact information; retention effort included incentive items that supported patient’s lifestyle. Produced posters, brochures, flyers, print ad, radio spot, news releases (print and video), thank-you and reminder cards, study letterhead, pocket study reminder calendar with appointment stickers, incentive items.
Results: Assisted in enrolling and randomizing the remaining 360 patients needed to complete the study, and did so five weeks ahead of the scheduled enrollment end date.
Poster Newspaper Ads Retention