Case Studies
Phase 1:
Healthy Volunteers

Phase 2:
Diabetes Type II
Incontinence

Phase 3:
Psoriasis
Parkinson's Disease
Genital Herpes

Video News Releases
(Pi) Patient interaction
Healthy Volunteers Phase 1
Challenge: Study site was slow to recruit the volunteers needed.
Strategies: (Pi) PATIENT INTERACTION® developed a locally targeted outreach campaign geared to quickly randomize the 35 volunteers needed to complete the study in the general vicinity of the study site.
Results: Recruited the remaining 28 patients and retained the seven already enrolled several weeks ahead of scheduled end date.
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Brochure Retention Radio
Diabetes Type II Phase 2 (Rescue)
Challenge: Sponsor needed to complete or abandon a lagging study because drug expiration date was five months away.
Strategies: (Pi) PATIENT INTERACTION® developed a comprehensive, fast-paced recruitment effort that included Web, advocacy, print, radio and Site Optimization.
Results: Recruited 350 patients who were randomized in three months.
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Brochure Retention Radio
Incontinence Phase 2 (Pivotal Studies)
Challenge: Recruitment was falling behind quickly for several studies that offered an alternative treatment for incontinent women because no central recruitment effort existed.
Strategies: (Pi) PATIENT INTERACTION® developed a campaign to create awareness about the issue, opening a dialogue about the topic and the studies to support it. Media used included TV, print, Web, advocacy, Site Optimization and PR.
Results: Enrolled 230 patients in two studies in approximately four months.
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Psoriasis Phase 3
Challenge: A top-5 patient recruitment company was falling behind on a recruitment deadline and needed assistance.
Strategies: (Pi) PATIENT INTERACTION® developed a unique, tactical campaign with proprietary tools designed to quickly generate results. (Pi)’s efforts extended into new areas not yet targeted.
Results: Assisted in enrolling and randomizing the remaining 360 patients needed to complete the study, and did so five weeks ahead of the scheduled enrollment end date.
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Parkinson's Disease Phase 3
Challenge: Client’s past recruitment efforts had failed miserably.
Strategies: (Pi) PATIENT INTERACTION® developed an educational campaign that specifically targeted PD patients and caregivers, utilizing TV, PR, news, Web and Site Optimization.
Results: Helped recruit and randomize 177 patients in the remaining four months of enrollment period.
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Genital Herpes Phase 3 (Rescue)
Challenge: Recruitment efforts already undertaken with a recruitment group were slowing down considerably.
Strategies: (Pi) PATIENT INTERACTION® developed an adjuvant campaign to complement existing program, tapping areas not yet touched by current recruitment company. This was accomplished through TV, news, PR, Web and outreach.
Results: Assisted in the recruitment of an additional 800 patients; 400 per study, 10-30 per site needed to complete all studies for this compound.
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